Salesforce Adds Buy button into Its Community Cloud

by lifeLinux on August 27, 2015

Saleforce, aiming at making sales even easier, has incorporated a Buy button into its Community Cloud.

The company source said that Salesforce.com added e-commerce functionality to its Salesforce Community Cloud. This is the way to allow companies that host online customer forums to integrate new features, such as a Buy button or Add to Cart button to a community page.

Image by techcrunch Image by techcrunch

The company said that bringing e-commerce to online communities allows companies to turn these forums of engagement and interaction into places of action as well.

“Communities become not just a place for collaboration, but a new channel [where companies can sell] products,” says Mike Stone, senior vice president of marketing at Salesforce Community Cloud.

The Community Cloud enhancements own the following features:

Allowing companies to add a shopping cart or Buy button directly into community pages.

Connecting the Buy button to other e-commerce systems.

Inserting a Buy button or shopping cart with the capabilities of Salesforce’s developer platform, Project Lightning, with no coding or development expertise required.

Connecting buying in the Community Cloud with customer service functionality in the Salesforce Service cloud.

“We want to make sure that the tenor of the community isn’t turned into a store,” Stone said. The Buy button can be configured to one side so it’s less invasive, he said.

Stone said this will be a big focus at the company’s Dreamforce conference with plans to make the new e-commerce Lightning Components available in early 2016.

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